Many of the advocacy tools used to communicate with elected officials (see links on the main Advocacy page) can work with corporations as well, particularly as part of a coordinated campaign involving many other advocates. These tools include well-focused petitions, social media messaging (Twitter, Facebook, etc.), letters, emails, and letters to the editor. Phone calls and visits to the corporation’s offices are less likely to be effective; and of course, corporations don’t hold town hall meetings. Corporations are sensitive to how they’re viewed by their customers and shareholders, so direct lobbying of a corporation may need to be backed up by advocacy directed at its public image.
Other tools available for influencing corporations include public awareness campaigns to change customers’ purchasing decisions; boycotts and divestment campaigns in appropriate cases; and bringing corporate behavior to the attention of regulatory agencies and lawmakers.
Return to the main Advocacy page for additional guidance on advocacy.